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Debra Herring Studio to Hold a Charity Drive in April
The boutique will partner with Center for Hope and Safety to collect items 


Contact Person: Debra Herring Studio 503-375-3750 or

Salem, OR, (March 21, 2016) -  Debra Herring Studio, a unique women’s clothing boutique, will partner with the Center for Hope and Safety (Formerly the Women’s Crisis Center) in April to collect women’s accessories and other necessities for the Center. The Studio will be accepting donations of appropriate items throughout the month of April during regular store hours, 10 a.m.-6 p.m. M-F and 10 a.m.-5 p.m. on Saturdays. Suggested items include: women’s clothing and accessories or personal care items/toiletries.

The Center’s Community Engagement Manager, Steven Broncheau said they will have volunteers at the boutique Friday, April 22, from 11 a.m. - 3p.m. to visit with customers about the Center.  Women bringing in items or making a donation will receive raffle tickets for a valuable gift.

Debra Herring, owner of Debra Herring Studio said, “Our clients are so generous. It is a joy for us to be able to facilitate this accessory drive and to help women who have to start over and to promote the important work of our Women’s Crisis Center.”

The Center for Hope and Safety offers a safe refuge and support to women and children who survive domestic and sexual violence.   For more information on the Hope and Safety Center project visit or contact Steven Broncheau at 503-378-1572 or

DebraHerringLogo-BCfront (2).jpg
September 2012
Contact Person:  Owner- Debra Herring 503-375-3750 or,
Debra Herring Studio Selected as Brighton Heart Store

Salem will now have one of only three “Heart Stores” in the state

Debra Herring, of Debra Herring Studio, is delighted to announce that she has been selected by Brighton® Collectibles, Inc. to be one of their rare “Heart Stores.”  Only two other boutiques in the entire state of Oregon have achieved this designation from the company.   She will celebrate with a Brighton Heart Store Celebration Event, Thursday and Friday, September 27 and 28 from 10 a.m. to 6 p.m. and Saturday, September 29 from 10 a.m. to 5 p.m. at her boutique at 4093 Commercial Street, Salem, OR.  Customers will be able to view new Brighton products, enter to win products and see the latest in fall fashions.

Brighton Collectibles is an accessories manufacturer and retailer, with over 140 retail stores in the United States.  Brighton products are also sold in more than 6,000 boutiques nationwide.  The company got its start in the late 1960’s with high school sweethearts, Terri Kravitz and Jerry Kohl.  They later married and started a small retail store in California.   In the 1990’s, they launched Brighton Collectibles, each piece made with a signature “heart,” representing Brighton’s mission to offer products that “touch people’s hearts.”

The Heart Store program was launched by Brighton because they wanted consumers to have a special place to shop for the best selection of their accessories.  Using the highest merchandising standards, boutiques that receive this privilege are evaluated on outstanding customer service and on how well the Brighton brand is represented.  Brighton also looks for locations where the owner is an active participant in their store.
In his selection letter to Herring, Kohl wrote, “We have chosen you because we know that as a Heart Store you will be able to offer the outstanding service required, carry the full and comprehensive selections of our categories of products and provide the complete ‘Brighton experience.’ You will represent the best of our best and we will be very proud to have you as a part of our very exclusive group of Heart Stores…You have our highest regard for your consistent excellence in specialty retailing.”

Herring, who has been an authorized Brighton dealer for 15 years said, “I love the Brighton products and so do the women in the Mid-Valley.  The company and I share the same values.  They care deeply about the health of women, finding a cure for breast cancer and taking care of children, here and abroad.  It is a tremendous honor to be singled out by the company to receive the opportunity to showcase their products.”
Debra Herring Studio was recently honored as 2012 Best of the Mid-Valley’s Best Woman's Clothing Store and Best Place to Buy a Unique Gift.  The boutique is located at 4093 Commercial Street in South Salem and is an authorized dealer for Brighton and supplies a range of fashion that includes Tommy Bahama, Joseph Ribkoff, Tribal, Jag, NYDJ and Tyler Candles, among others. For more information visit or call 503-375-3750.


Cristine Kramer
Cristine Kramer
Today's Young Professional - Cristine Kramer
Special to the Statesman Journal

Residence: Salem
What I do at work:
Full-time “Studio Girl”-style expert, sales associate and media coordinator at Debra Herring Studio. I work on the sales floor as an expert in the different lines featured in the studio and provide personal customer service that makes the women who shop here feel relaxed and at ease. I pride myself in remembering names so our customers feel at home right when they walk in the door.

In my down time, I am in charge of coordinating all of the social media and email marketing. Our customers are in touch with everything that we have going on at the studio through monthly emails, Facebook updates and photos of new merchandise on Pinterest. I also help with ordering merchandise and keeping a spreadsheet of what we have coming in and when (it is like the air traffic control of our inventory).
What I do with my time:
I enjoy spending time with friends and family. In the summer I love to barbecue, drive with the windows down listening to country music and eat frozen yogurt.
After college I decided I wanted to work while I took classes toward my nursing degree and I enjoy getting closer and closer to that goal while also being able to let the creative side of me out at work. I am one of the volunteer coordinators for Salem Hoopla and will celebrate my eleventh year of service this July.
Why I work and live in the Mid-Valley:
I was born and raised in Salem and after going away to college for five years (Go Ducks!) I realized that there is no better place to settle down and raise my own family than here!
What’s my favorite Salem secret:
Java Crew. Don’t take it for granted — when you leave Salem, you will crave it!
What’s something people wouldn’t guess about me:
Because I work in fashion, people probably wouldn’t guess that I am a human physiology nerd!
What was I like at 12 years old?
Every report card growing up said “Cristine is quite the social butterfly. She could benefit from less talking and more working.” While I like to think I have found a better balance these days, I will always be my 12-year-old self: glittery eyelids, GAP t-shirt, Jack Purcell shoes and all.
My smartphone: iPhone 4S. I couldn’t function without it.
Twitter or Facebook? Facebook.
I’d love to have lunch with: Jesus. Duh

2012 Best of the Mid-Valley!
...Boutiques also have been hit hard by the economy, and the most successful boutiques have survived by offering a shopping experience customers can't find anywhere else. Take Debra Herring Studio, which won the gold medal for Place to Buy a Unique Gift. Namesake owner Debra Herring doesn't think of her clientele as customers but rather as "lifelong friends."

In addition to carrying brands that can't be found anywhere else in town, Herring offers a level of personal service rarely seen in today's big-box marketplace. She's been known to make deliveries and pick up customers who can't get to the store on their own, to host wine tastings and informational events such as an "organize your wardrobe" night, and to keep files on her customers so their significant others can easily pick out birthday and anniversary gifts.

"A lot of people are stressed out, some working two jobs," Herring said. "I want this to be their vacation, their safe haven. I want them to have a good time shopping here."

Special to the Statesman Journal, April 30, 2012
Debra Herring Studio featured in "Fashion Advantage" magazine.

Salem boutique owner, Debra Herring, of Debra Herring Studio, has been featured in "Fashion Advantag" magazine, a national publication for small women-owned fashion retail businesses.

Debra Herring Studio was featured in the January/February 2012 issue of Fashion Advantage because of the unique experience customers get when they enter the boutique. They were also highlighted because of the special relationships that have been formed between the "studio girls" and their customers. Fashion Advantage is a magazine based out of Amite, Louisiana. It is specifically targeted to recognize small women's fashion retail businesses. It has been rated #1 in the magazine category five times by The National
Federation of Press Women. Fashion Advantage is published five times a year for each of the apparel market seasons, and is distributed at the major women's apparel shows in Atlanta, Dallas, Chicago, Denver, Los Angeles, Las Vegas, and many other shows throughout America.

Herring is pleased with the coverage and for giving Salem some national exposure.  "I try to make the shopping experience for women something to be enjoyed and not dreaded," she said.  "I really do look for items that make sense to wear in our region and with particular customers in mind," she added. Debra Herring Studios is located at 4093 Commercial Street in South Salem and is an authorized dealer for Brighton and supplies a range of fashion that includes Two Island, Lindsey Phillips, Joseph Ribkoff, Trbal, Jag, NYDJ and Tyler Candles among others.

For more information visit or    or call 503-375-3750.




For Immediate Release - November 3, 2009

When one door closes, another one opens!  On Saturday, October 10, Debra Herring moved her clothing studio to South Commercial after spending seven years at the Sunnyslope Shopping Center.  Gift and clothing items don the floor of Debra Herring Studio, located at 4093 Commercial Street SE, Ste 140, and across from Carl B. Kleen. 

Debra Herring is a twenty year business woman and a dedicated chamber member in Salem.  Her belief in creating the best shopping experience for her customers made her into being the owner of one of Salem's best clothing boutiques.  Her fashion savvy and product selections are keys to keeping her valued customers.  Brighton, Two Dog Island, NYDJ, Tyler Candles and Thymes Bath & Body are just a few of the name brands found in the store.  "I want my customers to look and feel good," Debra said.  

Going the extra mile is what sets Debra Herring Studio apart from other boutiques.  "I jokingly say it is Debra Herring Studio To Go," when discussing deliveries she's made for customers.  Debra cares enough to personally pick up customers on occasion who are unable to drive but have shopping needs.  "It all falls in line with my motto, "just as unique as you,'" she said.

“The customer service is great and the clothing is fun,” said veteran client, Kathy Morgan, a South Salem resident.  Ms Morgan considers Debra Herring her personal fashion consultant.  “You don’t leave the store with a shirt.  You leave with a whole new you!”

The Grand Opening of Debra Herring Studio is scheduled for Friday, November 6, 2009.  Enjoy food, fun, friends and door prizes.


4093 Commercial Street SE, Ste 140, Salem, OR 97302 tel: 503.375.3750 fax: 503.375.9880
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